Unhappy Customers Are Opportunities

Your most unhappy customers are your greatest source of learning.

Bill Gates

Although most will find an unhappy customer to be a pain point or stressor of some sort I always try to find the “silver-lining” in their cloud.

Be grateful for “unhappy customers” as they are the ones who care enough to actually tell you how they feel when they do not like something. This type of feedback is invaluable as they are taking the time to let you know something is not working. It might be something just not working for them, or it could be something affecting everyone using your product.

Granted, the “not working” can also be for any number of reasons ranging from utterly broken to functional misunderstandings although in all of these cases there will be something to be learned.

You might not have been aware something was broken, it could be an edge-case scenario that was not considered in testing. If there is a “functional misunderstanding” it could simply be a matter of improving and/or adding documentation to explain what the function does and what to expect when using it.

Taking the time to understand why a custom is unhappy will always provide a benefit even if it is nothing more than how to better address the feedback they are sharing.

Photo by Marc Wieland on Unsplash

Move Forward

You may never reach the horizon and you will never get any closer if you don’t move towards it.

A lofty or far reaching goal is never a bad thing as long as you make an effort towards reaching it; and, if that horizon is too far away, set a goal that is closer but always remember the horizon will always be out there.

I’m not saying set an unreachable goal, what I’m saying is do not be complacent in your goals. Always look forward, always dream, always have a goal! There is nothing more important than having something to look forward to.

Stop to enjoy the wins along the way, all those in-between goals you set from you to the horizon but don’t just stop there. Give yourself the opportunity to move forward, to excel, to improve, to be better… and try to help those around you do the same.

Remember, everyone’s horizon is a bit different and for some it’s a bit closer and for others it’s a bit farther away and although in reality it’s all the same horizon everyone perceives it a bit differently. Helping another to get to their goals between themselves and their horizon will ultimately help you reach your goals between you and your horizon… and remember to move forward.

You Have To Start Somewhere

The way to get started is to quit talking and begin doing.

Walt Disney

Isn’t that a wonderful idea… begin doing. Sometimes it’s not really about what you are doing it is simply about doing something. Ideally you will have a focus on a goal although what’s more important, the goal? or, working on something that will produce results?

I would say one of the hardest, and easiest, things to do is something you have not done before. It’s hard, or perhaps “scary” because of the unknown although in that same vein is exciting and easy because you will be learning something new and doing something different. Will you get it right? Will you succeed? Will you reach your expectations? First, just begin doing… then worry about these questions.

The great thing about begin doing, you can always re-frame the questions along the way… what’s stopping you?

You.

Don’t let yourself be your biggest obstacle… begin doing and then figure out where you’re going. You can always talk about the experience along the way and most definitely share it afterward.

Image by Domenic Hoffmann from Pixabay