This is a departure from my usual topics. Providing support (my generic term covering all the “C” acronyms: Customer Service, Customer Success, Customer Experience, etc.) will always be the responsibility of the team that is responsible for these tasks.
Sure, there may be a “manager” role involved, but ultimately, it will be about how well the team works together, and apart, to provide the most assistance and, yes, support to your customer base.
Although experience can be significant, this is another potential fallacy: Knowing the product beforehand will not give you the knowledge you need to assist another person using it. A good manager can train any of their reports to understand and use the product as it was designed. This requires intra-team communication to ensure these intended functionalities are accurately described.
Keep in mind that the properly prepared underlying documentation will be the training resource. This again points to proper integration between the relevant teams.
This integration is going to be supported by the character of the individuals working together. This is not about employees being characters but the moral and intestinal fortitude and the commitment to their organization, i.e., their character.
A person of character can be trained. They can be incentivized with the proper management. They can be provided the tools to succeed and left to do that.
Persons of character will succeed if provided this impetus and allowed to shine. They will provide more successful and innovative approaches than any amount of forced management of their skills could ever present.
Persons of character will always be a boon to any organization but beware of characters that are not about the organization. Their thinly veiled intentions will always shine through under scrutiny. They will show themselves in unexpected ways, and it will be challenging to make the hard decisions that need to be made.
Character versus characters: choose the former to succeed; do not give in to the latter.