Support needs to be encouraged and uplifted all the time. This should not be because they need it but more for letting them know they are doing a great job and offering that recognition of their efforts.
Everyone likes to know they doing well, or maybe not so well, and making efforts to let them know is a vital part of them being successful.
For those team members doing well it’s mostly a nice-to-do and for those struggling it’s an opportunity to interact and assist.
Always temper encouragement and recognition with the appropriate context of the situation making subtle adjustments to let everyone know they have support internally and an open door to walk through for help… or maybe just an attentive listening board.